Hi, I’m Evie. And I’m here to help you find the words.
Here's something I hear all the time from women starting their coaching business:
"I know what I do. I just don't know how to say it."
This makes sense, right? Talking about yourself, your work, your gift - in a way that's clear and confident and actually sounds like you - is one of the trickiest things to do. That's not a You problem. It's just a human problem.
And that's where I come in.
I’ve spent years creating words and visual content for some of Australia’s leading voices in health and wellness.
I know what compelling content looks like. I know how to craft a story that draws people in. And I know how to take everything that’s buzzing around in your head - your values, your vision, your voice - and shape it into something that lands.
But my real passion? It’s you. The woman who’s just starting out. The one with the big dream, the real gift, and a blank Squarespace page staring back at her.
I don’t want turning up online to be your block anymore. I want you to go out there, and create your dream coaching career.
Here's what I can do for you.I build you a gorgeous Squarespace website. We get your Instagram looking polished and intentional. Then I hand you a simple content creation system using Canva and Claude AI - so from that point on, showing up online is easy, on-brand, and completely manageable.
And here’s my special gift (that ChatGPT can’t handle :) … I can see who you are. Even when you can’t quite articulate it yourself, I can find it. I can find that authentic spark that makes your future clients think She’s the one for me. And then I help you put it into words, build it into your brand, and get it out into the world in a way that feels completely, confidently, You. Because the right words change everything. You’ll be proud to stand behind them, and when that happens, your business will be magnetic.
This is absolutely perfect for you if you’re thinking…
I wish I had a tech-savvy friend who could just make me look good online.
I have no idea where to start with my online presence - and honestly, no time to figure it out.
I know I need a professional, polished website and Instagram, but design is so not my thing.
I just need a solid foundation. I can take it from there.
I need someone I can trust to ask the real questions - is this viable? Does this make sense? How do I show up on Instagram without wanting to disappear into the floor?
Here’s how I work…
Human Set-Up
Before any content gets created, we start with you. I work with you one-on-one to get crystal clear on who you are, who you’re talking to, and what you’re really offering. We nail your voice, your values, and your message - the stuff that no AI can figure out on its own, because it lives inside you! And we craft it together, so don’t worry if you’re not sure what these are yet!
This is the foundation everything else is built on. Get this right, and everything that follows feels effortless.
Use AI to Help Create Content
Once we have your human foundation locked in, I’ll show you how to bring in AI as your very capable content assistant as you move forward with your coaching business. With the right prompts, your defined voice, and a clear content strategy, AI becomes an incredible tool for generating ideas, drafts, and content at speed - without the burnout.
The secret? AI only works well when it knows who you are. That’s why I create a brand brief with your language, your vibe, your quirks… You can then train Claude to essentially be you. I’ll show you.
Build a Content Creation System You Can Actually Use
The goal is to make great social media content the new normal - without it taking over your life! I’ll put together your first 12 posts on social media, and then give you my easy content creation system ????, so you can keep rolling, effortlessly.
My simple, sustainable and free system - using Canva and Claude AI - means showing up online becomes the easy part of your week, not the stressful part. Because you started your coaching business to coach. Let’s make sure that’s what you spend most of your time doing!
What clients say…
“Evie has quickly become a vital part of my business, writing blogs, social media, website copy, lead magnets, email newsletters, product copy, and more! She just understands my audience in a way that feels true. She does all this with excellence, efficiency, and warmth and is an absolute joy to work with. Honestly, I’d be lost without her.”
“Evie took the time to get to know me, my voice, my audience, and absolutely nailed the brand voice, and what my audience responds to. Evie writes for me across blogs, emails, creating and scheduling social media across my platforms - freeing up so much time for me to spend in other parts of the business. Thank you Evie, for everything you do for me!”
“Working with Evie was bloomin’ brilliant! I originally approached her to revamp my existing website copy, but she was so awesome we went on to create a sales page for my program too. She totally got the vibe I was going for, and nailed the copy straight away. It sounded just like me - which is exactly what I wanted. She made the whole process easy and fun, and is just a dream to work with. Thank you Evie!”
Vicky Pellowe