Hi, I’m Evie. And I’m here to help you find the words.
Here's something I hear all the time from women in small business:
"I know what I do. I just don't know how to say it."
This makes sense, right? Talking about yourself, your work, your gift - in a way that's clear and confident and actually sounds like you - is one of the trickiest things to do. That's not a You problem. It's just a human problem.
And that's where I come in.
I know what compelling content looks like. I know how to craft a story that draws people in. And I know how to take everything that’s buzzing around in your head - your values, your vision, your voice - and shape it into something that lands.
But honestly? My favourite part of this work is you. The woman who's just starting out, or struggling to get seen. The one with the big dream, the real gift, and a blank page staring back at her.
I don't want showing up online to be the thing that holds you back anymore. I want you to go out there, and build your dream business.
Here's what I can do for you.I build you a gorgeous Squarespace website. We get your Instagram looking polished and intentional. Then I hand you a simple content creation system using Canva and Claude AI - so from that point on, showing up online is easy, on-brand, and completely manageable.
And here’s my special gift (that ChatGPT can’t handle :) … I can see who you are. Even when you can’t quite articulate it yourself, I can find it. I can find that authentic spark that makes your future clients and customers think She’s the one for me. And then I help you put it into words, build it into your brand, and get it out into the world in a way that feels completely, confidently, You. Because the right words change everything.
This is absolutely perfect for you if you’re thinking…
I wish I had a tech-savvy friend who could just make me look good online.
I have no idea where to start with my online presence - and honestly, no time to figure it out.
I know I need a professional, polished website and Instagram, but design is so not my thing.
I just need a solid foundation. I can take it from there.
I need someone I can trust to ask the real questions - is this viable? Does this make sense? How do I show up on Instagram without wanting to disappear into the floor?
Well, hello!
I'm Evie Morton - journalist, content creator, nutritionist, health coach, and photographer. Based in beautiful Tasmania, working with small businesses everywhere.
I started out as a journalist, spending ten years at The Mercury and The Sunday Tasmanian learning how to write a good story, find the right words, and make them work.
From there I moved into digital content - and discovered how much I love helping small businesses show up online. Over the years I've worked on some projects I'm genuinely proud of. Taste of Summer. ECHO Festival. The Holistic Ingredient. Sarah Rusbatch… I've written website copy, run social media accounts, shot food and product photography, and helped build brands from scratch.
I'm also a trained nutritionist and health coach, which led me to create The Peri Plan - my own coaching website for women in midlife. So I know exactly what it feels like to build something from nothing. To stare at a blank page and wonder how on earth to explain what you do and why it matters.
That's why Honey Content exists.
Because so many brilliant small businesses are out there doing incredible work - and struggling to show it. That's my favourite problem to solve.
What clients say…
“Evie has quickly become a vital part of my business, writing blogs, social media, website copy, lead magnets, email newsletters, product copy, and more! She just understands my audience in a way that feels true. She does all this with excellence, efficiency, and warmth and is an absolute joy to work with. Honestly, I’d be lost without her.”
“Evie took the time to get to know me, my voice, my audience, and absolutely nailed the brand voice, and what my audience responds to. Evie writes for me across blogs, emails, creating and scheduling social media across my platforms - freeing up so much time for me to spend in other parts of the business. Thank you Evie, for everything you do for me!”
“Working with Evie was bloomin’ brilliant! I originally approached her to revamp my existing website copy, but she was so awesome we went on to create a sales page for my program too. She totally got the vibe I was going for, and nailed the copy straight away. It sounded just like me - which is exactly what I wanted. She made the whole process easy and fun, and is just a dream to work with. Thank you Evie!”
Vicky Pellowe
“Over the past 6 months I have had the distinct privilege to work alongside Evie Morton after we engaged her to create and manage our social media content / platforms for the Taste of Summer event.
When put in context, this event had over 80 stallholders, 200 artists, new technology innovations and countless COVID safe messaging to promote, educate and get across to our audience and so from the outset the task was huge.
Evie’s enthusiastic nature coupled with a desire to help and go above and beyond is what really sets her apart. Anyone who has been in a meeting with her knows that whatever the outcome nothing will be too much trouble. For us, she took the time to learn the ins and outs of not only our event but as mentioned the countless stallholders, artists and messages we needed to get across.
Evie’s creativity was a major asset to us. She visited most of the sites of all the stallholders to take pictures of their food and the way she can write content to make even the most dry topic reader friendly is quite remarkable.
Evie acts like she’s got skin the game which is all you can ever ask for. She’s become a friend and someone with whom I know I speak on behalf of the Board of Directors of the Taste of Summer Pty Ltd that we respect and recommend strongly.
In a post event survey to our stallholders, we scored extremely well on whether they thought the event was well promoted and this comes down to Evie, her dedication and thoroughness when it came to all things Taste of Summer.”
— Tom McDevitt, Taste of SummerEvie was literally a breath of fresh air and created the most amazing content and brand voice for two projects we were working on at once, an online store/website for our homewares business & website for a new Airbnb. She worked with our vision & ideas and gave them life in her unique & descriptive way, offering valuable advice along the way .... So super impressed with the whole process and quick turnaround. Nothing was too much trouble. You will be my first go to for future work Evie, just wish I had found Honey Content sooner!
“Evie came highly recommended by our website developer - and we are so happy we found her! Evie wrote all copy across our website, had some great ideas, and was so helpful with helping us craft our vision, and even took our product home and created beautiful imagery along the way for social media. Evie was vital in our set-up and was efficient, professional, and warm. We loved working with Evie for the launch of Ollie Tots!”
“We originally approached Evie to update all our product copy across the website - which she did brilliantly. She found just the right tone for the site and was able to maintain brand consistency across all our media. Evie then ran our social media, creating graphics and messaging that aligned with promotions along the way. Evie is a dream to work with, and a lovely person too.”
“Evie did far more than simply build a website. She guided me through the entire process, explaining each step in a way that was easy to understand. She helped me clarify my messaging, develop content that reflected my business and values, and advised me on what I needed to have in place for a successful launch, including my email communications and social media.
Evie made the entire process easy to navigate despite me being on the other side of the world. Her communication was clear, timely, and well organised, allowing me to make decisions and keep the project moving without it becoming overwhelming. I always felt confident that everything was under control.
Evie is approachable, professional, creative, and genuinely invested in achieving the best outcome for her clients. She combines strong strategic thinking with excellent communication and an ability to simplify what can otherwise feel like a very daunting process.
— Melissa Campbell, Create Your Own Story Coaching